PPC Advertising
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- Our Expertise
Drive High-Quality Leads with Strategic PPC Advertising
Maximize your visibility, generate consistent high-intent leads, and control your cost per acquisition with data-driven PPC campaigns. Our approach to paid advertising blends advanced Google Ads strategy, Local Service Ads optimization, and multi-platform social ads to put your business in front of customers exactly when they’re ready to buy. With precise targeting, conversion-focused creatives, and continuous optimization, we turn paid traffic into measurable growth.
Service Overview
At Digital Farmers, we help businesses scale through strategic, performance-driven PPC Advertising. Our approach goes far beyond launching basic campaigns — we build intelligent, data-backed systems designed to attract qualified leads, lower acquisition costs, and deliver measurable growth.
From Google Ads and Local Service Ads to Meta, TikTok, Pinterest, and LinkedIn campaigns, we manage your entire paid media ecosystem. We handle everything: keyword research, ad creation, audience targeting, bid strategies, conversion tracking, daily optimizations, and transparent reporting. Whether you’re looking to increase call volume, grow service areas, or boost revenue, our PPC framework turns paid traffic into a consistent and predictable engine for business growth.
What's Included
Our PPC Advertising service gives you everything needed to attract high-intent customers across Google and major social platforms. We combine advanced targeting, smart bidding, conversion tracking, and daily optimization to turn paid traffic into predictable, scalable revenue. From setup to reporting, we manage the entire process so you can focus on running your business while we focus on generating results.
- Campaign Strategy & Setup
- Keyword Research & Negative Keywords
- Smart Ad Creation
- Budget & Bid Management
- Conversion Tracking & Analytics
- Local Service Ads Management
Why Choose Digital Farmers for PPC Advertising?
Our PPC Advertising service is built around strategy, data, and performance. We don’t just run ads — we engineer conversion-focused campaigns designed to attract high-intent customers, lower acquisition costs, and deliver measurable growth. With advanced targeting, daily optimization, and complete management of Google Ads, Local Service Ads, and Social Ads, we ensure every dollar spent works harder for your business.
Results-Driven Campaigns
Designed to increase qualified leads and maximize ROI through precise targeting, optimized bidding, and continuous performance improvements.
Tailored Strategies
No generic setups or automated templates. Every campaign is crafted around your service areas, competition, audience intent, and business goals.
Dedicated Paid Media Specialists
Certified Google Ads, LSA, and Social Ads experts managing your campaigns daily — adjusting keywords, budgets, bids, and creatives for optimal results.
Analytics & Insights
Transparent reporting with real conversion data — so you always know exactly where your budget is going and how your leads are performing.
Other Services
Transform Your Business with Digital Farmers!
Take your digital marketing to the next level with data-driven strategies and innovative solutions. Let’s create something amazing together!
+100 Positive Reviews
- What Our Client Says
Hear from Our Satisfied Clients, Real Success Stories
Discover how businesses like yours achieved outstanding growth with Marko’s expert digital marketing solutions.
Brandz
“Digital Farmers completely transformed our online presence! Their digital marketing strategies helped us double our revenue in just six months.”
Technical Tree Service
“We’ve worked with many agencies before, but Digital Farmers stands out. Their data-driven approach and creative solutions gave us an edge over competitors.”
East Coast Tree Service
“Highly professional and results-oriented. Digital Farmers’s expertise in branding and content marketing helped us build a strong online identity.”
- Frequently Asked Questions
Got Questions? We’ve Got Answers.
1. What is the average cost per lead on Local Service Ads?
The cost per lead varies by industry and location, but most home-service businesses see leads ranging from $20 to $70, with some high-competition areas going slightly higher. The good news is that LSAs charge per lead, not per click — making them one of the most cost-efficient channels for service-based businesses.
2. Does Google actually refund invalid leads?
Yes — Google does refund leads that qualify as invalid, such as spam, wrong services, duplicate contacts, or unreachable callers. We handle the entire dispute process for you to ensure you recover as much wasted spend as possible.
3. How many leads can I expect from LSAs with my budget?
Lead volume depends on your service area, competition, reviews, and hours of operation. As a general rule:
Small local budgets: 15–40 leads/mo
Mid-level competitive markets: 40–120 leads/mo
Large metro areas: 100–200+ leads/mo
We set expectations based on real data from your market.
4. What is the practical difference between LSAs and Google Ads?
LSA = pay-per-lead (calls + messages) and appears above all other ads.
Google Ads = pay-per-click, with more customization, keywords, and audience control.
Most service businesses perform best using both, since each covers different customer behaviors.
5. What is the minimum budget needed for Google Ads to be effective?
We recommend starting with $1,000 to $1,500 per month as a minimum benchmark.
Below that, it becomes difficult to gather enough data for optimization or drive consistent conversions.
6. How long does it take to optimize Google Ads campaigns?
Most campaigns reach initial stability after 30–60 days, with stronger optimization happening between 60–90 days.
Google Ads runs on data — the more volume, the faster we can refine performance and reduce costs.
7. How do you prevent wasted spend from bad clicks?
We use:
✔️ Long negative keyword lists
✔️ Tight geographic targeting
✔️ Device and scheduling filters
✔️ Real-time search term monitoring
✔️ Smart bidding strategies
This ensures your budget goes only toward high-intent leads, not random clicks.
8. How can I measure cost per lead and return on investment?
We integrate your campaigns with:
Google Analytics
Tag Manager
Call tracking
Form tracking
CRM (when applicable)
You’ll see exactly:
✔️ Cost per lead
✔️ Which keywords drive customers
✔️ ROI per campaign
✔️ Where to allocate more budget
9. Which social platform produces the best results?
It depends on the business, but typically:
Meta (Facebook/Instagram) = best overall for most home services
TikTok = great for rapid reach and low-cost impressions
Pinterest = strong for visual, design-based industries
LinkedIn = best for B2B or high-ticket commercial services
We test and decide based on your audience and goals.
10. How does audience targeting work on social ads?
We build targeting using:
✔️ Interest-based segments
✔️ Behavioral data
✔️ Lookalike audiences
✔️ Website visitors
✔️ Customer lists
This allows extremely precise and cost-efficient delivery.
11. How much should I invest to test social campaigns?
We recommend a testing budget of $1000 to $3,000, to gather enough data on creative performance, audience behavior, and cost per result. After that, budgets are scaled based on what’s actually working.
12. What’s the difference between traffic and conversion campaigns?
Traffic Campaigns → send people to your site or landing page
Conversion Campaigns → optimized for leads, form submissions, or calls
Traffic campaigns = visibility
Conversion campaigns = results
Most clients benefit from a combination of both.